Every year Innocent run a campaign to get knitters to knit little hats for their smoothie bottles. For every behatted bottle sold, Sainsburys and Innocent will give 50p per bottle sold to Age Concern to help keep older people warm in winter.

It’s a really sad and largely unknown fact that every winter, over 25,000 older people die from cold related illnesses. It’s tough for many to get enough food, warmth or activity to stay fit and healthy. The money raised from The Big Knit goes towards providing hot meals, blankets and advice to older people on how to keep their houses warm.

Last year over £200,000 was raised for Age Concern and this year they’re looking to raise lots lots more. All you need to do is knit a little hat and pop it in the post (there are patterns and galleries of hats on the Innocent website). They’ll do the rest. Please remember to send your hats by 17th October to: The Big Knit, 1 The Goldhawk Estate, Brackenbury Road W6 0BA. Don’t forget to pop a note on the envelope with your name and address and the number of hats knitted.